It is within the fabric of our DNA to acknowledge problems. We are always committed to creating solutions for our customers and the world we live in.
We work to improve the lives of adult smokers who find it difficult to quit combustible cigarettes. We design products that empower them to switch over to harm-reducing products.
Creating the best products and experiences that set the bar higher, and investing in people and R&D projects to ﬁnd the best solutions in science, technology, and design.
We utilize the power of technology and design with a human approach to provide the best possible product and customer experience possible