SHENZHEN, China–(BUSINESS WIRE)–Today, RELX Technology announced the company’s Golden Shield Program has so far helped Chinese authorities seize 48,000 counterfeit e-cigarette products. Following the rise in the production of counterfeit vapor products and e-liquids, RELX established the Golden Shield Program in August 2019 to help prevent the production and sale of the illicit goods. Members of RELX’s Golden Shield Program are working with online social media platforms, online e-commerce platforms, China’s Administration for Industry and Commerce, and local authorities throughout China to eliminate counterfeit vaping products from the market.
“We are so proud of the progress the RELX Golden Shield Program has made in such a short time. According to our research, the majority of counterfeit items we discovered were produced with the intention of being exported,” said Kate Wang, CEO of RELX. “RELX intends to expand the Golden Shield Program and continue the fight against these illicit goods to not only help maintain trust in our brand, but, more importantly, to protect our customers.”
Over the past five months, RELX’s Golden Shield Program has discovered sixteen cases related to the production and sale of counterfeit vaping products and shared their findings with relevant local authorities, leading to the confiscation of 48,000 counterfeit vapor devices, e-liquids, and other merchandise.
On December 3, 2019, local police in Guangzhou, Jiangmen and Shantou in Guangdong province held public events to educate the public on the production and sale of counterfeit goods. Counterfeit RELX products seized as a result of the Golden Shield Program were displayed during the events.
As part of the Golden Shield Program, RELX’s research lab has performed a series of tests on counterfeit RELX products. The lab has found that counterfeit vape e-liquid contained high levels of toluene and that other ingredients did not match information printed on packaging.
Preventing the production and sale of counterfeit vapor products is one of the main challenges currently facing the vaping industry. Counterfeit vapor products pose serious potential health risks to consumers. While governments and local authorities work to implement stronger enforcement methods to rid the market of these harmful products, international e-cigarette companies can and should do more to aid them in this global fight to keep consumers safe.
RELX urges consumers to purchase vape products and e-liquids only from trusted authorized retailers. Customers purchasing RELX products can also scan the bar code on all official RELX products with the RELX Me App to verify their authenticity.